Olivier Gibert
Global CTO
Carrefour
Also available as audio
Operating across 40+ countries with direct presence in 8 creates a fragmented technology footprint that demands a centralized CTO function to enforce consistency and prevent localized siloing from undermining enterprise-wide digital strategy.
The intersection of store operations and e-commerce technology at a global scale requires leadership that bridges digital transformation with physical retail—a coordination challenge most retail CTOs haven't yet solved at Carrefour's scale.
Brand strategy at a multi-country retailer cannot be separated from the underlying data architecture and technology decisions made at the center, meaning CMOs need direct alignment with CTO priorities, not downstream coordination.
Conversation 1
Paula Macaggi (00:00.622) Thank you very much, Serene. Paula Macaggi (00:11.808) Thank you. Paula Macaggi (00:28.386) Good. All right. You can move. You can breathe. Paula Macaggi (00:43.764) All right, I'll start then. I am today with Olivier Gibert. Did I pronounce it correctly? Yeah, great. Awesome. He's the global CTO at Carrefer, and I'm here, their headquarters, for a very interesting talk. You guys are present in more than 40 countries with direct operations in eight countries. So I'm very interested in knowing more about what is this digital retailer that we are here discussing.
Olivier Gibert, Carrefour's Data-centric and Digital-first Strategy with Olivier Gibert at Carrefour
Olivier Gibert
OFFBounds Source · 1Global CTO · Carrefour
