Jack Stratten
Director / Co-Founder
Insider Trends
Also available as audio
Selective membership gates access to create scarcity and exclusivity, which paradoxically drives higher lifetime value and spend among admitted members than broad-based loyalty programs ever could.
The shift from points-based to membership-based models signals a move away from transactional incentives toward emotional investment and brand belonging, fundamentally changing how loyalty is earned and retained.
Membership models enable predictable customer cohort management across fashion, beauty, grocery, and home—allowing brands to grow high-value segments systematically rather than chasing volume through discounting.
Conversation 101
And that's how you can build, you won't be able to let everyone become a member, but the people that do become a member of that, they are going to be, you know, your most important kind of VIP customers. They're going to spend loads of money with you. They're really going to buy into Kith and this is going to feel really special. And then you're going to grow their business over the years.
Jack Stratten, The Rise of Brand Memberships and the Future of Customer Loyalty at Insider Trends
Jack Stratten
OFFBounds Source · 101Director / Co-Founder · Insider Trends
