Source · 121OFFBounds Intelligence
Delphine Lefay
CEO & Co-Founder
OnTheList
Also available as audio
Key Insights
1
OnTheList runs entirely on consignment — they never buy inventory. Brands hand over past-season stock and OnTheList organizes the flash event. Without the brand supplying stock, there is no event.
2
China's customs rules create a structural moat: inventory inside mainland China can't easily leave the country, so brands need local partners to move excess stock within Chinese borders.
3
Their AI transformation is about precision, not scale — every customer is registered by name and purchase history, and the goal is to invite only the right people so 100% of stock sells at each event.
Conversation 121
Starting a new market is always quite tough — even though we are familiar with the business model, each market has its own specificities. It starts more with the brand. You need to convince the brand to work with you, give you the inventory. And then the second step is to invite the customer. Without the brand, without stock, we cannot do anything.
Delphine Lefay, CEO & Co-Founder at OnTheList
Delphine Lefay
OFFBounds Source · 121CEO & Co-Founder · OnTheList
