Retail Trends 2025
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67% of consumers have switched retailers due to sustainability concerns, yet the retail industry remains largely silent on the topic—creating a competitive opening for brands willing to make environmental commitments a visible part of their loyalty and positioning strategies.
Sustainability has become a customer acquisition and retention lever, not just a CSR obligation; retailers treating it as a secondary concern risk losing market share to competitors who integrate it into their core narrative.
The disconnect between consumer demand for sustainability and retailer investment suggests a significant gap between NRF conference priorities and actual market pressure—CMOs should treat this misalignment as a strategic advantage opportunity.
Conversation 55
One thing I didn’t see much though was what I consider a very important topic: Sustainability. It seems like it continues to not be a priority for NRF and US retailers in general which is quite sad. If not for the obvious environmental reasons, maybe losing customers could be a good drive to be more sustainable. According to the same Capgemini’s report that I mentioned earlier, 67% of consumers say that the reason they switched retailers was their lack of sustainability.
Retail Trends 2025, NRF 2025: AI Agents, Social Commerce & The Future of Retail
Retail Trends 2025
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