Matthieu Houle
Aldo
Also available as audio
Heritage brands managing franchised retail face a structural data disadvantage: without direct access to franchise-level transaction data, they cannot build the unified customer view required for modern personalization and inventory optimization. Solving this requires architectural choices that go beyond CRM integration.
Physics and non-linear problem-solving backgrounds may be underutilized in retail tech leadership; the ability to model complex systems and embrace constraint-driven innovation (evidenced by launching a publication from scratch) translates directly to navigating fragmented retail ecosystems.
For a brand managing both company-owned and franchised channels, data access parity is not a technical problem alone—it's a strategic one that determines whether AI and personalization initiatives can scale across the entire customer base or remain siloed to direct channels.
Conversation 23
Matthieu Check, check, check. Paula But well, let's focus on... you and what you do. But before I want to get to how you got there because what I heard about you is that you started a surf magazine in Costa Rica a few years ago and now you lead technology for one of the most relevant brands.
Matthieu Houle, Embracing Challenges and AI as Competitive Advantage with Aldo's CIO at Aldo
Matthieu Houle
OFFBounds Source · 23· Aldo
