Jessica Alsing
Grendene
Also available as audio
Scaling into new markets doesn't require heavy celebrity endorsements or standardized playbooks—authenticity and community-first strategies can deliver outsized results, as evidenced by 12x U.S. growth under a focused DTC model.
Direct-to-consumer capabilities are now a competitive moat for global brands; investing in DTC infrastructure and execution enables collaboration partnerships that can rival major fashion players regardless of brand legacy.
Digital leadership that combines decades of e-commerce experience across multiple categories (Crocs, West Elm, Gap) can unlock portfolio-wide growth—suggesting that CDO expertise is increasingly portable and scalable across diverse brand architecture.
Conversation 84
She's the chief digital officer at Grandenei Global Brands, the powerhouse behind labels like Melissa, Ipanema, and Rider. Jessica brings decades of experience in digital commerce and under her leadership with companies like Crocs, West Elm, and Gap. Grandene has seen 12 times growth in the US. Turned up is direct to consumer game and pulled off collaborations that rival some of the biggest names in fashion.
Jessica Alsing, Scaling Melissa in America: Lessons in Authenticity and Community at Grendene
Jessica Alsing
OFFBounds Source · 84· Grendene
