Brahim Lemseffer
LabelVie Europe
Also available as audio
The retail-wholesale hybrid model is now proving viable in Western Europe, suggesting that established markets are ready to absorb formats previously confined to emerging economies—a signal that category-defining models can scale across geographies with structural differences.
Paris becoming the European beachhead for this model indicates that major metropolitan markets with high cost of living and density are the optimal entry points for hybrid retail concepts, where membership and bulk-purchase economics offset premium real estate.
The timing of a French launch suggests European retailers and CMOs should reassess inventory, margin, and loyalty strategies against a competitor model that fundamentally collapses the traditional retail-wholesale boundary rather than optimizing within it.
Conversation 46
Speaker 2 (00:00.046) So imagine a new business model where it combines retail and wholesale. It exists for a while, but now it exists in Europe for the first time in Paris. I have with me today the CEO of this big venture called Lebel V. He's Braham Lansifier. Lansifier? Fire is better than... Fire is even better! who is Abraham Lansford and he's here with me to talk about this new concept that apparently can be the future. Let's go to the interview. Here's Paula MacCaddy and this is episode 46 of my show. Welcome to Afton. Speaker 2 (00:48.398) It's a pleasure to be here in Paris.
Brahim Lemseffer, Retail Meets Wholesale: LabelVie CEO on Bringing Atacadão to France at LabelVie Europe
Brahim Lemseffer
OFFBounds Source · 46· LabelVie Europe
