Joe Laszlo
Shoptalk
Also available as audio
Heritage brands need omnichannel architecture to remain competitive: Vista Alegre operates 6 direct websites and 38 stores with 75% international sales, requiring unified digital infrastructure across dispersed channels rather than siloed operations.
International expansion demands localized digital presence at scale; managing multiple direct-to-consumer websites suggests that global luxury brands must invest in region-specific e-commerce platforms rather than relying on a single global site.
CDO scope now spans full retail ecosystem—from e-commerce platforms to physical store operations—making digital transformation a board-level priority that requires integration across all customer touchpoints, not just online channels.
Conversation 56
Speaker 2 (00:03.502) Today on Offbounds we will talk about a 200 year old brand that has set many new standards for its country. Today on Offbounds we have the CDO Carla Graça. She is responsible for everything digital for a very international brand. About 75 % of their sales are international and they own 6 direct websites as well as 38 stores.
Carla Graça, Reinventing a 200-Year-Old Luxury Brand with AI & Automation at Shoptalk
Joe Laszlo
OFFBounds Source · 56· Shoptalk
