Nandita Sinha
Myntra
Also available as audio
India's fashion market presents a $120–130B opportunity with only 14–15% digitized, creating a rare window for platforms to scale aggressively before competitive saturation. The remaining 85% of offline market share represents the primary growth lever, not incremental gains from existing digital players.
With 300M Gen Z consumers and 2M creators already active, India's digital fashion ecosystem has the foundational audience density to support creator-led commerce at scale. The gap isn't audience availability—it's infrastructure and merchant readiness to serve the next 100M customers entering digital channels.
Digitization strategy in India must pivot from tier-1 urban penetration to capturing the next wave of digital-first consumers in underserved geographies, requiring different merchandising, logistics, and payment models than legacy e-commerce playbooks.
Conversation 77
So this is what Myntra is and we are focused on building Myntra for 100 million, the next 100 million, 100 million customers in the country and that's what our focus is as we go forward. Paula Yeah, so there's still like a market to be digitized in India, right? Like it's such a growing market. So I think like the expectations for the future are very bright. Nandita I think not just that, mean if you look at the market in India, the fashion lifestyle market would be close to 120-130 billion dollars, out of which only 14-15 % is actually digitized.
Nandita Sinha, India’s Digital Fashion Revolution Is Just Getting Started at Myntra
Nandita Sinha
OFFBounds Source · 77· Myntra
